The Quiz: Which color character did M&M’s add to the brand’s lineup this week?
M&M’s unveiled its first new character in a decade with Purple— a female peanut M&M voiced by comedian and television show host Amber Ruffin. More than 10 million fans voted to add the color, edging out aqua and pink. The anthropomorphized purple mascot will promote “acceptance and inclusivity.” The new character will appear in stores, on the M&M’S website, and on limited edition packaging. Customers can purchase purple M&M’S online, but when it comes to a regular bag of peanut M&M’S, purple fans are out of luck.
The correct answer to this quiz is Purple.